Copywriting
Your audience expects clear, useful and compelling content that is easy to read and understand. We’re here to help you get this right, first time.
We develop a complete understanding of your customers, your business objectives, and your market, so your content is targeted, convincing, and on-brand.
Why hire a professional copywriter?
Quality
You need content that helps you achieve your goals and is free from errors that cause people to lose confidence in your brand. We deliver content that shines a light on your brand and its products.
Readability
Your audience deserves content that is easy to read and free from jargon. Our experienced copywriters deliver copy that avoids complex sentences, confusing acronyms, and puts readability first.
Consistency
When multiple people contribute content to a website or marketing campaign, it can lead to inconsistency. We use content styleguides and a tried-and-tested copywriting process that will help you achieve ‘content consistency’.
Branding
What has copywriting got to do with branding? We believe that what you say – and how you say it – is a core component of your brand, and just as vital as visuals. We’ll help you define your brand’s personality, tone, voice, and core messaging.
User Experience
When it comes to a website or user interface of any kind, it’s the details that make the difference. We write microcopy that explains things clearly and helps guide your users on their journeys towards achieving their goals.
Leads
If your content answers people’s questions quickly and actually engages with them by being informative and compelling, it will naturally generate more enquiries and leads. We’ll help you attract and retain more customers.
Search Engine Optimisation (SEO)
At the core of effective SEO is effective content. We know that Google and other major search engines are looking at how long people spend on your website and if it has helped them or not. We create well-structured, optimised content designed to help people and boost SEO.
Knowledge
By providing informative blog articles and other useful content, you are telling your target audiences that you know your stuff; that you are knowledgeable and a trustworthy expert in your particular field. We’re here to help you connect your knowledge to your target audience.
Case Studies
Visit our portfolio page for some examples of our work in action.
Please feel free to get in touch if you would like to discuss any of our projects or processes in more detail.
iHTTP Writing Services
Website Content
Web- We know that finding the time to write content for your own website is difficult. You can hand us a draft to polish up, or we can create your content from scratch. Either way, we’ll deliver content that convinces your visitors to take action, helping you to grow your business.
Marketing and Advertising
Digital & Print- If you are running digital marketing campaigns, you need content that convinces. Headlines that grab attention. Benefits that align with the needs, wants, and goals of your target audience. Call-to-actions that provoke people into taking the next step. We can deliver effective and memorable content for your campaigns across email, landing pages, online advertising, and social media.
Blog Articles
Blog- By publishing blog articles on your website, not only are you providing useful and enjoyable content for your audience, but you are also boosting your website’s Search Engine Optimisation (SEO). We help you define topics of interest and create blog posts perfect for your audience – and for promoting on social media to generate more website traffic.
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